The Vireton walks boldly into the Willamette Valley and returns with the unexpected, a kind of down-to-earth, everyday level of luxury. Not tethered to any one vineyard site, this outgoing wine instead reflects the merits of an entire region. It’s a testament to the power of multiple voices within one storied region and the strength in numbers that follows. In wine, just as in life, it’s the most intrepid who end up the most fulfilling experiences. The Vireton celebrates as much, whether you’re toasting another Tuesday or celebrating something much bigger.

Vireton is named for a style of crossbow arrow with feathers placed at an angle to make it spin in flight, improving its accuracy. Vireton wines express our unwavering commitment to exploration and excellence. As in archery, making great Pinot Noir requires finesse, attention to detail and finely tuned instincts.